Being able to anticipate critical events and proactively take action in order to limit any potential risk associated with those events, requires information that is authentic, accurate and up to date. When lacking information exhibiting these three attributes, analysis and reporting will be unreliable.
Technology has provided the means to be able to store massive amounts of data. Tools have been developed that provide the functionality to organise, sort, interrogate and query this data. All kinds of analysis can be done in order to discover trends, patterns, behaviour and preferences. Importantly it can be used to predict and alert. But such powerful databases and toolsets become useless if the data is defective or neglected.